In the last few months, I have met many leaders who have been responsible for Sales Operations in their respective organizations. It brought me to a realization that Sales Operation is one of those functions, of which every organization has a different view. It differs for the type of organization and its customers. For example, a B2B organization would have different expectations from Sales Operations than would have a B2C organization. These expectations also reflect in other functions like Sales, Marketing, and Finance for these organizations. However, there will be a few things that are common to a Sales Operations function regardless of the nature of the business OR type of the organization. Also known by other names like Sales Enablement and Sales Support, Sales Operations is essentially a corporate function that not only runs the sales engine but also helps the drivers i.e., Sales Heads decide the right direction in which vehicle should go. This team also manages all vital...