Recently at INFOTECH LIVE 2024 Las Vegas, one CIO wanted to talk about Digital Transformation. During the conversation what intrigued me was that He seemed to be using Digital and Innovation interchangeably. As we dug deeper, I realized that it was not his mistake but probably some mis-interpretation of the Digital Transformation approach articulated by one of Big-4, starting with 'D'. Too subtle :-) Anyway, he is not alone. In the age of digital transformation, terms like digital and innovation are often used interchangeably, yet they carry distinct meanings and serve different purposes within an organization. Although these concepts are interrelated and frequently support each other, understanding their nuances is key for organizations looking to achieve sustainable growth and competitiveness. Digital and Innovation – They are defined differently At its core, (being) digital, the next step to traditional IT delivery, is the customer-centric way to leverage technology an...