Digital - second to God - Omnipresent, Omnipotent, Omniscient !!!

Digital Digital Digital - if one word which is being most discussed after god, it's digital. 

It is omnipresent, omnipotent, omniscient. How?

There is no place in the global ecosystem where Digital is not being discussed (omnipresent). It's in the cloud (no-pun-intended) 

There is no problem in the world for which Digital is not being considered a potential solution (omnipotent). It brings people, skills, and the ecosystem together.

And, there is nothing that is hidden from digital, it knows everything from its data intelligence capabilities (omniscient). The ability to capture data from anywhere, and draw intelligence out of it is only strengthening every day.

Despite this omnipresent, omnipotent, omniscient digital, why businesses are struggling to realize benefits from their digital programs? Of course, let's talk about the challenges of going truly digital.

First, not knowing what is digital. from CEO to ground staff need to have a common understanding of digital. While technology helps us realize our digital visions, digital is no technology it is a way of working.

So, let's start with - what is digital? well, let's see it in the context of Analog vs Digital signals. What do you see? Analog is complex, it has multiple attributes (frequency, magnitude, etc.), and it is not easy to integrate two analog devices. opposite that, Digital is about simplicity, speed, and interoperability.

The analogy might seem too simplistic, but that's what digital is all about. Through digital, we strive to simplify problems, democratize solutions, and ultimately improve lives and livelihoods. Yes, that is the ultimate goal - to bring a change that benefits people and improves their lives.

With the context set, what are the genuine, practical challenges that are prohibiting us from achieving our digital goals?

• Distracted by newer technologies, we forget the end-user.
• Getting lost in the muddy water of the existing technical landscape
• Driven by headlines, missing alignment with business outcomes

Not only siloed systems but also talent. Technology experts can't or don't want to question business. Business experts can interrogate technology, but they don't understand it.

So essentially, while digital is everywhere like, it is still esoteric like God.